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This ranked list is based on a 2018 nationwide survey of IECA member Independent Educational Consultants

Just as every college is different, so too, are the criteria and priorities for evaluation in each college’s admission process. In fact, one of the great advantages of working with an IEC is their personal knowledge of these differences, helping students to navigate the process. In other words, all colleges do not value each of these elements equally.

I have bolded #10 because it is easily overlooked: all colleges value intellectual curiosity-the desire to learn about one or more topics without a main focus on grades. Applications featuring high GPA's and test scores, but little passion for learning, do not stand out.

  1. A rigorous high school curriculum that challenges the student and may include AP or IB classes.

  2. High grade point average in major subjects. However, slightly lower grades in a rigorous program are preferred to all A’s in less challenging coursework.

  3. High scores on standardized tests (ACT, SAT). These should be consistent with high school performance.

  4. A well-written essay that emphasizes insight into the student’s unique personality.

  5. Passionate involvement in a few activities that are meaningful, inside or outside of school.

  6. Strong counselor/ teacher recommendations that provide personalized references.

  7. Ability to pay. As state budgets tighten and the costs at colleges rise, some admission offices are increasingly favoring those students who can contribute to the school’s bottom line.

  8. Leadership inside or outside of school. Depth, rather than breadth, of leadership is valued.

  9. Demographic and personal characteristics that contribute to a diverse and interesting student body.

  10. Intellectual curiosity exhibited through reading, research, and extracurricular pursuits.

  11. Special talents that could contribute to campus life.

  12. Student’s character and values are seen as conducive to being a good community member.

  13. Demonstrated interest and enthusiasm in attending (through campus visits, etc.)

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SIX COLLEGE VISITS, TEN-COLLEGE SPEED DATING, AND MUCH MORE-

Much info to come about my college visits, so here are ten colleges' presentations, four minutes each:

DICKINSON-4 years beautiful on-campus residences; top international relations program; 70% ED acceptance.

GEORGIA TECH-All about community-maker spaces and team projects. Very focused on entrepreneurship.

GETTYSBURG-New: virtual dissection tables in biology labs; Bloomberg certification/terminals. Always great: political history. Summer programs for high school students.

lLLINOIS INSTITUTE OF TECHNOLOGY-In Chicago-Finance/marketing; applied technology program is hands-on, less-intense computer science. New entrepreneurship/tech center-videogame culture. Very diverse.

LAFAYETTE-Come create your own major. Generous funding for research. 80,000 visitors just came to Bacon Fest!

LOYOLA MARYMOUNT-Prime location in Silicon Beach, home to 500 startups offering 1500 internships in west LA. 10% international.

SOUTHERN METHODIST-Unlimited minors and majors-only BFA in theatre demands requirements. Law Review featuring new paper on Contextual Analysis.

UDELAWARE-World Scholar Program begins freshman year for 50-75 students; 20% of students apply undecided.

UROCHESTER-Open curriculum; requirements fulfilled in clusters. Reflective students with many interests. 30% international. Meet 100% need. Take 5 Scholars Program offers 5th year free.

UTAMPA-Affiliated with top Florida hospital for nursing program. 23% Pell Grant students.

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I have mixed feelings about standardized testing. I disagree with the use of GPA as the only measure of a student's college readiness or academic ability, yet sympathize with strong students who are victims of test anxiety. In this article for the Independent Education Consultants Association's August/September 2018 Insights publication, I weigh some of the benefits and shortcomings of testing, its economic value to colleges and the test prep industry, and the importance of the test optional movement to benefit low income students.

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